Christmas in July

June 20, 2021  •  Leave a Comment

Seasonal Themed Commercial Photography - Why Planning Ahead is Essential


Without fail around this time every year I will stumble across an early reference to “Christmas In July” and my first response is one of panic! It’s a phrase with different meanings and traditions in different countries but here in the UK it tends to be associated with the large retailers and brands presenting their Christmas offerings to the media.

As a parent it’s a phrase that triggers a moment of panic, after all I’m only just dealing with the summer holidays, surely I can’t be expected to be thinking about Christmas at the same time! But as a business owner it serves as a timely reminder about the importance of planning ahead to avoid adding unnecessary stress to an already busy season. Most of us start January by planning out the upcoming year, I’m now trying to use Christmas in July as a reminder to revisit my plans, make sure everything is on track and that nothing is likely to take me by surprise as the busy season approaches.

Seasonal themed photography (3)Seasonal themed photography (3)

Thinking about Christmas in summertime is especially important for any business that needs to update their imagery to match the season and it's something that I always discuss with my regular clients. Ard ALume is a stained glass studio based in County Mayo, Ireland, where owners Magda and Daniel make gorgeous handcrafted pieces which are shipped all over the world. Photographing their Christmas and winter themed products in summer meant that we could take advantage of brighter days and use natural light to showcase the colourful glass, they now have a beautiful set of images of their seasonal products ready to share on their website and social media without any last minute panic.

Seasonal themed photography (2)Seasonal themed photography (2)Ard Alume Sliders

Perhaps you are a designer or artisan with a seasonal product line or maybe you have a restaurant or hotel with festive events. Whatever your business, if you require seasonal images I would encourage you to be planning them now and booking your photographer as a matter of urgency. Leave it too late and you may find that your preferred photographer simply can’t squeeze your photoshoot into their diary. If you are concerned about how to make summer look like Christmas I’m always happy to offer suggestions if necessary I can recommend some fabulous editorial stylists who are capable of magically transforming any scene with their fantastic props and styling skills.

If you’d like to ensure you are visually prepared for the festive season please feel free to contact me to discuss your requirements and check my availability.



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