Any type of training that you undertake for your business requires an investment of both time and money, neither of which any business owner has an unlimited supply of, so it’s essential to ensure that you are making good use of your time and that the financial investment reaps rewards with an increase in skills.
If you are using a phone rather than a camera for your business photography you may well think that there is little point investing in training. After all modern phones have great lenses, lots of megapixels, and if you point it at the subject it will focus and take a sharp photo with minimum user input. And of course all that is true, modern phone cameras are capable of taking great quality images but your phone is simply a tool and as with any tool there are skills that can be learned that will help the user create better results. Let’s face it, if we were given great quality brushes, paints, and papers we wouldn’t expect to produce wall worthy art just by owning the equipment. We know that we would need to undergo some process of learning to improve our skills and a mobile phone is just the same.
Whilst it is possible to simply pick up your phone and snap away most mobiles now have settings that you can override. Learning to take control of focussing and exposure and exploring the different shooting modes available will be the starting point of your training but photography is about so much more than the mastering the tools.
Arguably the most vital element of any photograph is the light. Learning to see and understand light can transform your photography whether you are shooting with a camera or a phone so this is an essential element of all my photography training. Training sessions take place in your own workspace so together we will explore the light that is available to you, I’ll teach you how to use the light effectively and how and when you will need to change the exposure settings on your phone.
We will also take an in depth look at the more creative aspects of photography and how they relate specifically to your business. We will explore the various rules of composition and how you can use them effectively, as well as when to break them. If your business creates products we will explore effective styling, if you are a service provider we will look at various ways to represent that service in photographs. We will also look at incorporating your branding and brand values into your imagery and how to maintain a consistent on-brand style throughout your social media images.
So, is there any point booking photography training if you only use a phone? – Absolutely! As you can see photography involves so much more than clicking a shutter and my half day Improving Your Phone Photography training will equip you with the skills to maintain a stronger and more consistent visual presence on your social media channels.
Please click here for detailed information about my photography training which is available for businesses in Wiltshire and the surrounding areas.