According to the Days of the Year website today, May 11th, is Accounting Day, the perfect day to shine the spotlight on one of my favourite clients, Purple Lime Accountancy.
From the first conversation I had with Angela it became apparent that the traditional white background corporate headshot that you might expect to see used by accountants wasn’t for them. Of course there’s nothing wrong with a formal headshot, and in many cases it may well be the most appropriate style, especially for larger organisations that require a uniform look to their staff portraits, but they wouldn’t reflect the branding and values of Purple Lime. As Angela explained ‘We are a modern accountancy practice using cloud applications and the latest technology to help our clients drive their business forward. We wanted to reflect this in the photos.’
Some of the companies I work with have very definite ideas of what they want from the shoot, others are open minded and will look to me for ideas and inspiration. I enjoy both approaches but Purple Lime, despite being a business that many people would see as traditional, most definitely fall into the second category. On the day of the shoot I arrived with some purple and green props from my collection so that we could reinforce their brand colours in the images. We started with some fun and lively team shots so that everyone would feel more relaxed and natural for their individual portraits.
The fact that Angela and the team are open minded and fun means that we can create a final set of images that are memorable, on brand and that will help them stand out from similar businesses.
Happy Accounting Day to the whole team at Purple Lime Accountancy!
You can check out their Facebook page here where you can see how they use their images to full effect.