Don't Be Invisible

April 28, 2020  •  Leave a Comment

Avoiding Invisibility – How I Can Help

At this moment in time we are all facing difficulties and uncertainties with companies of all sizes, from the smallest micro business right up to the largest international traders, being affected. Many larger organisations have disaster recovery plans in place so they know in advance how they will deal with major issues. But I don’t think any of us could have foreseen the magnitude of the current situation and made plans for how to navigate their business through a global pandemic. Right now we are just finding our way through as best we can.

Many owners of smaller businesses aren’t feeling inclined to be as active on social media as usual, and that’s completely understandable, we all need to find our own way through these challenging times. However, what we can’t afford as small business owners, is to be completely absent. We can’t afford to be invisible throughout this crisis or we simply won’t be remembered whenever life starts to return to normal. If we do choose to be a little less active online then we need to make sure that when we do post we are noticed and the best way to do this is with strong images that are on brand. Of course you could use an image library but searching for the right image can prove extremely time consuming and the images you choose may well already be in use by thousands of other companies.

I’m passionate about supporting other SME’s and I really hope that everyone manages to pull through this time with a business that is ready to flourish again. So with this in mind I have put together a special package which is heavily discounted and valid during the lockdown period only.

Following a telephone or video consultation where we will discuss your requirements in depth I will create a set of ten bespoke, brand-crafted images using your products and brand colours alongside my extensive collection of styling props. They can contain quotes, call to actions or other positive messages or simply copy space for you to add your own text. Your images will be on brand and will reflect the core values of your business. They will help to keep your business fresh, vibrant, relevant to your clients and most importantly they will help you to maintain visibility.

Last week Nicki of Confident Cashflow commissioned a set of images. 

After an initial email I created a Pinterest board of ideas and we had a zoom call to discuss her branding and business values in detail. She then arranged to send some branded items to feature in the images and the shoot went ahead in my home studio as soon as they arrived. I’m happy to see that Nicki is already making good use of the images on LinkedIn and across Confident Cashflow’s other social media channels.

confident cashflowconfident cashflowconfident cashflow brand shoot by barbara leatham photography, taken on APril 20th 2020.

*** These branding shoots will only be available while we are in lockdown, they are heavily discounted and start from only £100. ***

If you would like to discuss your own requirements please CLICK HERE  to get in touch via the Contact Page.



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