Why Your Image Matters - Commercial Headshot Photography in Wiltshire

November 22, 2019

Getting Your Business In Front Of The Camera - And Why You Shouldn't Use A "Selfie".

For every business owner there comes a time when they need to put themselves in front of a camera. Whether it’s for the About Page on your website, your LinkedIn account or your Facebook and Twitter profiles, it’s virtually impossible to avoid the need for an image.

But do you really need a professional photographer?

After all when you post a “selfie” on Facebook you get a lot of likes, and so many people comment to say what a great photo it is. So why not just crop out your friends and family from the picture and use it for your business profile?

The harsh reality is that those people who say “great photo” aren’t really commenting on your camera skills, they are just pleased to see you having a great time. Those people who click like, at best they like that you look happy, in reality you probably just popped in their feed and they clicked that button and moved on to the next post hardly even noticing your picture.

So those likes and comments aren’t really an endorsement of your skills as a photographer and yet it saddens me to see so many business owners using exactly this sort of picture to represent their business. It saddens me not because I’m potentially missing out on business but because these business owners are not giving themselves the best chance of success.

If you happen to be in need of an accountant or solicitor who are you most likely trust, the one with a Linkedin profile picture from a night out with friends or the one with a well-lit headshot where they look professional and approachable? Most people will instinctively trust the one with the professional photo.

The same applies to any sort of business, whilst a corporate looking headshot may not be right for your business, a professional commercial or environmental portrait shows prospective customers that you take your business seriously. Not only does it build trust but it also helps you stand apart from all the other similar businesses that have settled for a quick phone snap.

So how do you know what sort of portrait will be suitable for your business?

Below you can find a quick guide with some examples to help you decide which style of image is most appropriate to attract your ideal customers to your brand. Better still why not give me a call, I’d be happy to have a chat about your business and give you some guidance on portrait styles.

Business Headshots

These are usually just head and shoulders but the same style also works for a three-quarter body shot. They will generally use a plain background, often white, and some form of photographic lighting. These are well suited to professional businesses and businesses that require a number of staff to be photographed in a consistent style. They are great for corporate brochures, websites and “meet the team” boards often found in reception areas.

Business Headshot photographer in Salisbury WiltshireBusiness Headshot photographer in Salisbury Wiltshire

Commercial Portraits

Although these can also be head and shoulder shots they often include more of the body, they could be a three-quarter shot or maybe someone sitting at a desk or in a chair. Generally a photographic background won’t be used but a location will be chosen where the background isn’t a distraction, these portraits may use photographic lighting or natural light. These are a less formal than a headshot but can still portray a professional image, they are often used on an About Page of a website to give a friendly and approachable feel to a business.

An.X Design Agency BLP (c) 2015An.X Design Agency BLP (c) 2015An.X design agency staff shots and commercial imagery taken around the streets of Salisbury, WIltshire on Thursday 16th July 2015 Photos were taken in an empty garage, stairway, and fire escape. The images are going to be used for their website and promotional material, mostly below the line Eddie, Jon, Karen, Tim, Jay

Commercial portrait photography WiltshireCommercial portrait photography WiltshireActive Potential Therapy Commercial Shoot November 2016 in Chippenham. 9 Cavalier Court, Bumpers Farm, Chippenham SN14 6LH, Wiltshire. Images of the staff members, as well as Samantha Cox, the owner. Samantha Cox - Sports Therapist and Founder, Entrepreneur
Phil Hale – Sports Massage Therapist
Katie Campbell – Sports Therapist
Sophie Gover – Sports Massage Therapist
Kieran Boland-Pedley – Sports Therapist
Carol Plumridge – Osteopath
Dawn Rowland – Osteopath
Anna Gardiner – Receptionist and Sports Massage Therapist
Antonia Sarnago-Orchard – Marketing and PR
Debs Bianchi – Receptionist

Peter Blake – GB Triathlete
Sabina Falcone-Healy

Ultrasound, Rocktape, Taping, Cranial Osteopathy, Cranial Sacral Therapy, Personal Training, Rehabilitation, Injury Management, Small Business, Chippenham, Wiltshire
Business Portrait Photography in WiltshireBusiness Portrait Photography in Wiltshire

Environmental Portraits

These are the least formal portrait type but are every bit as worthwhile as the others. These portraits will include more of the surroundings, they are often unposed and can be documentary in style. They may well use available light although sometimes additional light will be needed. They are often taken in the working environment and are used to tell the story of a business. Environmental portraits are particularly suited to creative businesses but work equally well for any business that wants to tell an added story with their portraits.

Environmental business portrait photography SalisburyEnvironmental business portrait photography SalisburyProcess photography of how Diana designs and creates a silk design. Based in Swindon, Diana works on her own to create bespoke hand made silk painted scarlves and cushion covers Environmental portraits Salisbury WiltshireEnvironmental portraits Salisbury WiltshireCommercial images and PR images of The Pear Tree at Purton, including owners Anne Young, Alix Young and Tim, also head chef Adam. Images include interior and exterior images, details and landscape, also some food photos, decorative, bedrooms, stairwell, views and lots of pears Environmental portrait photography for Wiltshire business ownersEnvironmental portrait photography for Wiltshire business owners

Are your current business portraits creating the best possible first impression?

If not why not get in touch via the Contact Page, I’d love to have a chat about your business and how we can work together to create images to help you stand out.



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